I produced and edited this promotional video for USC’s inaugural SoCal Rival Week, a spirited head-to-head giving competition between USC and UCLA. The video combines dynamic visuals, compelling storytelling, and motion graphics to energize alumni, students, and fans, encouraging participation in the week-long fundraising event. Premiered on the Jumbotron at the LA Coliseum during USC’s first football game of the season, the piece played a pivotal role in amplifying school pride and driving engagement across digital platforms.